Women in Auto Care, formerly the Car Care Council Women’s Board, has announced the winners of the 2017 Automotive Communications Awards. The recipients were honored during the Women in Auto Care press conference and reception, which took place Tuesday, Oct. 31, at the Venetian Hotel during AAPEX 2017 in Las Vegas.
The awards applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and we look forward to next year’s submissions.”
Business-to-Consumer Awards
- Television Commercial DENSO “Win” – DENSO Iridium Spark Plugs – NHRA Champion Jason Line
- Print/Electronic Ad Federal-Mogul Motorparts Independent Testing Ad – More Than 5X
- Print or Digital Display Ad Lumileds (PHILIPS Automotive Lighting) PHILIPS LED Lighting Display Ad Campaign: Turn On, Turn Heads
- Direct Mail Piece or Campaign/Newsletter Federal-Mogul Motorparts Garage Gurus Garage Forum Newsletter
- Magazine Article B’laster Corp./Radius Communications Penetrant vs. Lubricant, What’s the Freakin’ Difference?
- Education Article Federal-Mogul Motorparts PartsMatter.com
- Video – Demo Video, Training, Educational Dayco Products, LLC Dayco – Timing Belt Replacement and Awareness
- Brochures, Booklets, Handouts Traction Factory/Snap-on Tools Snap-on PT850 “Goldilocks Storybook”
- Special Promotions/Promotional Events Federal-Mogul Motorparts #ThingsWorthBrakingFor Contest
- Car Care Clinics Cowichan Auto Repair Best Education Seminar
- Posters and Signage Federal-Mogul Motorparts POS Repair Shop – Fel-Pro Leak Awareness Campaign
- Website Lumileds (Philips Automotive Lighting) Philips Automotive Bulb Look Up
- Social Media Campaign Trico Products Corp. / Gelia Defensive Driving 101 Shareable Videos
- Application for Mobile Device Federal-Mogul Motorparts Garage Gurus App for Mobile Device
- YouTube Video Cottman Transmission and Total Auto Care Transmission Physician Educational Video Series
- Media Outreach Toward Non-English Speaking Audience Federal-Mogul Motorparts Garage Gurus Training
- Media Outreach to Female Audience EXTEND PERFORMANCE Technician.Academy Podcasts
- Best 360 Degree Marketing Campaign Autoshop Solutions Silver Lake Auto & Tire Centers Integrated Marketing Campaign
Business-to-Business Awards
- Ad Campaign to Distribution/Retail Audience GWC Warranty Older & Bolder
- Ad Campaign to Technician/Repair Audience Traction Factory/Snap-on Tools Snap-on PT850 Product Launch
- Ad – Best Use of Graphic (to either distribution/retail or technician/ repair audience) TFI Envision Inc. Standard “The Turbocharger” Multi-Channel Campaign
- Ad – Best Use of Copy (to either distribution/retail or technician/repair audience) Gates Corp. Be System Smart Ad
- Corporate Image Campaign Gates Corp. Building Blocks Campaign
- Campaign (to either distribution/ retail or technician audience The NOCO Company NOCO Brand Awareness Campaign for Distributor Tradeshow
- Training Materials Autoshop Solutions Building a Winning Culture: Bring Out the Best in Your Best
- Magazine Article – Technical Mobile Air Conditioning Society (MACS) Worldwide MACS Service Report October 2016
- Magazine Article – General Market/Special Interest YourMechanic Collaboration Over Competition: Dealerships and Disruptors Working Together
- Newsletter to Customer or “External Audience” Federal-Mogul Motorparts B2T/ Garage Gurus Monthly Newsletter
- Logo Design/Usage EXTEND PERFORMANCE Respect is Learned
- Website – Analytics Showing Success of New Website Marx Group Marx Group Website
- Merchandising Brake Parts Inc/NAPA Brakes NAPA Brakes Ultra Premium Coated Rotor Launch Kit
- Special Promotion and/or Promotional Event MAHLE Aftermarket Inc. MAHLE “Drive With the Original” Promotion
- Packaging Lumileds (Philips Automotive Lighting) Philips Ultinon Packaging
- Social Media Efforts Purolator Change Your Cabin Air Filter!
- Blog GWC Warranty Accelerate
- App for a Mobile Device N.A. Williams NA Williams Rep Link
- YouTube Video TFI Envision Inc. TFI Envision Inc. Standard “The Turbocharger” Advertising Campaign Case Study Video
- Media Outreach to Female Audience EXTEND PERFORMANCE Technician.Academy Podcasts
- Best 360 Degree Marketing Campaign MAHLE Aftermarket Inc. Introduction of the MAHLE Original Gaskets Brand
To learn more information about the Women in Auto Care’s annual awards, visit womeninautocare.org/awards.
