Women at the Wheel: Lisa Coyle

Women at the Wheel: Lisa Coyle

Coyle is CEO of Promotive and 360 Payment Solutions.

During the month of June, aftermarketNews will be presenting the esteemed 2024 Class of AMN’s Women at the Wheel. From trailblazers who have helped create departments and even entire companies, to those who ensure their office runs like a well-oiled machine, this year’s group of 26 is full of authentic leaders, each with a story to tell.

Mentorship and programming have united women throughout the aftermarket, serving as a springboard for them to enter the industry and grow their roles into successful careers. They are sparking change and driving results, together.

Today’s honoree is Lisa Coyle, CEO, Promotive and 360 Payment Solutions.

Proudest career accomplishment: Every time we win an award, we are humbled and so honored, but the one that makes me the most proud is Best Places to Work – Silicon Valley Business Journal/San Francisco Business Times (2016 & 2018).

Industry support of women in the aftermarket: I’ve been lucky to be a part of Women in Auto Care, for example, for several years now and this group of women has a knack for coming together and whether intentional or not, elevates the profiles of women in automotive. I see so many women selflessly advocating for others, sharing resources, mentoring each other, inviting each other to events, visiting each other’s shops, you name it.

How the aftermarket can do better to support women: I think we could do a better job of exposure overall. We need more women in the press, podcasts, and to be the faces of this industry. We need to lead and promote, not just be the guests. We need to bring to light people who don’t exist in our day to day and figure out a way to bring us all together.

In tomorrow’s edition of aftermarketNews, we’ll feature Sara Creighton, office manager at Smyth Automotive in Cincinnati, Ohio.

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