Women at the Wheel: Danielle Rickerson

Women at the Wheel: Danielle Rickerson

Rickerson is director of marketing & communications at NPW Companies.

During the months of June and July, aftermarketNews will be presenting the esteemed 2024 Class of AMN’s Women at the Wheel. From trailblazers who have helped create departments and even entire companies, to those who ensure their office runs like a well-oiled machine, this year’s group of 26 is full of authentic leaders, each with a story to tell.

Mentorship and programming have united women throughout the aftermarket, serving as a springboard for them to enter the industry and grow their roles into successful careers. They are sparking change and driving results, together.

Today’s honoree is Danielle Rickerson, director of marketing & communications at NPW Companies.

Proudest career accomplishment: Cultivating a collaborative work culture holds immense significance for me, and I’m fortunate to have held various leadership positions that have enabled me to spearhead strategic initiatives, streamline processes and optimize existing workflows through the
power of teamwork.

Best advice to other women in the aftermarket: Your passion will drive your success in this industry, or any industry for that matter. My most important advice is to be your own advocate.  Take advantage of opportunities to learn and connect with others. Be resilient and unafraid to speak up and be assertive – people want to hear your opinion, even if it isn’t always right. Step up and take challenges head on. Keep in mind that listening to others is important. Also, find other women in the industry who you can learn from.

Industry support of women in the aftermarket: The industry has come a long way through the development of education, training, advocacy, support groups, etc. Women in Auto Care is a great example of this – not just the event itself, but the support given to this event by big players in the industry speaks volumes about the support women have in the automotive aftermarket. 

In tomorrow’s edition of aftermarketNews, we’ll feature Kendall Schaus, field sales manager at Aftermarket Auto Parts Alliance.

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