Women at the Wheel: Christa Bryant

Women at the Wheel: Christa Bryant

Bryant is vice president, DIY sales at Valvoline Global.

During the month of June, aftermarketNews will be presenting the esteemed 2024 Class of AMN’s Women at the Wheel. From trailblazers who have helped create departments and even entire companies, to those who ensure their office runs like a well-oiled machine, this year’s group of 26 is full of authentic leaders, each with a story to tell.

Mentorship and programming have united women throughout the aftermarket, serving as a springboard for them to enter the industry and grow their roles into successful careers. They are sparking change and driving results, together.

In alphabetical order, our first honoree is Christa Bryant, vice president, DIY sales at Valvoline Global.

How your aftermarket career began: I joined Valvoline in 2016 as a Senior Marketing Director. My focus was the Valvoline DIFM business supporting global product strategy and US brand activation.

Proudest career accomplishment: Moving into sales/account management from a career dedicated to marketing in 2019 was a real test of my skills, fortitude and ability to adapt. 2020-2022 brought many challenges so I’m proud of being part of the Valvoline team that navigated the rough waters.

Best advice to other women in the aftermarket: Get involved! The Auto Care Association is just one organization that provides outlets for folks to connect. There are so many ways to learn new skills and share your talents. You can find a mentor or be a mentor. Just find the group that works for you.

Industry support of women in the aftermarket: Great organizations such as Women in Auto Care that create a space for women to share and grow. WiAC raises funds to support scholarships to assist women to enter, grow and flourish in the automotive industry. I chair the annual auction committee. The whole experience has been amazing and makes me proud to be part of the automotive industry.

In tomorrow’s edition of aftermarketNews, we’ll feature Kathleen Callahan, owner of Xpertech Automotive.

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