WIX Filters, a global manufacturer of filtration products, was honored with the Silver ACPN Content Excellence Award in the Web Catalog category for wixfilters.com. The website provides an easy interface to access cataloging content for all WIX products, including more than 200,000 vehicle applications and more than 435,000 competitive interchanges.
“The industry is moving away from a script-catalog format and transitioning to more custom content to enhance the customer experience,” said Joshua Dumas, catalog manager for WIX. “WIX does a great job of pulling customers in through the website and providing them with interactive content – when you go to the website, you see our connection to racing and FFA. That content isn’t directly related to looking up parts but helps customers navigate their way and eventually look up and buy products.”
The ACPN Content Excellence Awards recognize the best examples of print and electronic cataloging in the vehicle aftermarket. ACPN Committee members select the best-in-class winners and paper catalogs are judged on a variety of criteria ranging from compliance with APCN best practices for font, page design and constructions to readability and technical accuracy.
Web catalogs are evaluated on criteria such as design, navigation, use of technology, innovation, interactivity and quality of content. ACES and PIES data files are judged on their source data and adherence to XSD validations.