WiTricity, a pioneer in wireless power transfer over distance, has entered into a technology licensing agreement with Yura Corp., a leading South Korea-based automotive Tier 1 supplier. Yura is a global supplier of a wide range of automotive parts for conventional vehicles and eco-friendly xEVs (pure electric vehicles). The agreement will allow Yura to access WiTricity’s wireless charging technology, support and intellectual property (IP) rights to develop and commercialize wireless EV charging systems.

Yura is WiTricity’s first Tier 1 licensee located in South Korea and is one of the largest Asian producers of EV and plug-in hybrid electric vehicle components for both domestic use and export.

Global automakers are investing in the development and production of wireless charging technology, recognizing that a key driver of EV adoption is making charging a simple, efficient and hands-free experience. WiTricity’s DRIVE 11 system delivers 11 kW of power at efficiency and speed that matches or exceeds most conventional plug-in EV chargers, according to WiTricity.

The company is actively involved in defining global wireless EV charging standards, critical for large-scale deployment and interoperability of EV wireless charging.

“WiTricity offers the most experience and know-how in the EV wireless charging market. We will rely on their advanced offering to help us build wireless charging system in the future,” said Yong Kyu Roh, executive vice president and chief technology officer, Yura.

“The global demand for EVs is advancing rapidly. South Korea is an important market for EV development and production. Yura’s selection of WiTricity is a testament to our sophisticated technology and progress in driving global standards,” said Alex Gruzen, CEO, WiTricity. “We look forward to a strong partnership with Yura and contributing to EV adoption on a global basis through efficient and convenient wireless charging.”