What Do Women Appreciate? Time and Truth - aftermarketNews

What Do Women Appreciate? Time and Truth

Amy Wade, vice president of Wayne’s Cool Air in Fort Worth, Texas, has two suggestions for shop owners who want to increase their female customer base. The first deals with time, the second with truth.

FORT WORTH, TEXAS — The following article is part of a series of articles distributed monthly by the Car Care Council Women’s Board.

Amy Wade, vice president of Wayne’s Cool Air in Fort Worth, Texas, has two suggestions for shop owners who want to increase their female customer base. The first deals with time, the second with truth.

“We take the time to explain the procedures of the repair,” said Wade. “Female customers always worry that they are going to be taken advantage of, therefore they need added attention.” Wade maintains that taking the time to explain a repair can benefit the bottom line. “You can make the sale when people understand the situation.

“Always tell the truth,” is the other bit of advice that Wade has garnered from a decade in the automotive repair business. “Be honest with them; they will respect you for that.”

Wade maintains that female customers are very important to all types of businesses. In auto repair, however, shops must work extra hard to make women feel more at home. “I think it helps that we have female service writers. Women feel more comfortable with other females.” But the task of catering to women doesn’t stop at the counter. The shop also offers shuttle service to customers if they live with in a certain distance.

“Appearance is everything to your female customers. Females like to see things clean and organized. The thing they appreciate most is our clean and decorated bathroom. We also have a nice waiting area with women’s magazines and a TV. It makes the wait go faster when the kids can watch cartoons. Our flowerbeds always have blooming flowers in them and the grass is always mowed.”

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

Navistar Surpasses 100 Authorized EV Dealers

Navistar will have more than 30% of its dealer locations ready to support the sale and service of both International and IC Bus EVs.

Navistar Surpasses 100 Electric Vehicle Authorized Dealers

More than 100 Navistar, Inc. (Navistar) dealer locations are ready to guide fleets through their electric vehicle (EV) journey, according to the carmaker.

With more than 100 EV authorized dealers and many more in process, Navistar said it will have more than 30% of its dealer locations ready to support the sale and service of both International and IC Bus EVs. These dealers cover 41 states and seven of 10 Canadian Provinces. 

From Mentorship to Motherhood With Jennifer Gibson

For Mann and Hummel’s Key Account Manager for O’Reilly Auto Parts Jennifer Gibson, life is about balance.

WATW Jennifer Gibson
Auto Parts 4 Less Reports Substantial Revenue Growth

The company attributes the growth to strategic initiatives and its LiftKits4Less.com platform, which was reactivated five months ago.

Auto Parts 4 Less Group Inc. Announces Growth Strategy
Continental Battery Systems Named Supplier of the Year by FleetPride

The award honors Continental Battery Systems’ consistency and reliability, focus on growth, and innovation in product offerings, FleetPride said.

Continental Battery Systems Named Supplier of the Year by FleetPride
YANG Announces Next Step Scholarship Winners

Participants experience and participate in YANG at Connect programming and Spring Leadership Days, part of Auto Care Connect week taking place May 5-8 at the Hyatt Regency Chicago.

YANG Next Step Scholarship Winners

Other Posts

FLO Introduces New Home Charger

The newest FLO Home EV chargers build on 15 years of private, public and commercial charging experience, along with EV drivers’ feedback on home charging needs, the company said.

Flo new chargers
WAI Announces Leadership Changes

Ron Bernstein, David Boer and Steve Garland have been named to new leadership positions within WAI Global.

Bendix to Consolidate Nevada Operation into Indiana Campus

The company expects no changes to availability going forward and little to no customer impact as the consolidation is completed.

DENSO to Demo V2X Technologies at ITS America

Denso said its V2X technologies can contribute to greener, safer and more seamless transportation systems.

DENSO to Demo V2X Technologies at ITS America