Webinar: Automotive Aftermarket eCommerce Strategies That Avoid Channel Conflict

Webinar: eCommerce Strategies To Avoid Channel Conflict

The webinar is scheduled for Wednesday, Feb. 16 at 2 p.m. EST/11 a.m. PST.

A free webinar will reveal many new, unprecedented revenue growth strategies that avoid channel conflict to the benefit of all channel partners. Automotive service provider companies GCommerce and Hedges & Company are co-sponsors of the webinar.

This webinar is designed for automotive aftermarket manufacturers, brand owners and distributors interested in growing sales revenue through all eCommerce sales channels.

Traditional aftermarket distribution channels have been disrupted in the past decade due to growth in eCommerce as well as third-party marketplace platforms such as Amazon and eBay. Since 2018, eCommerce and third-party aftermarket parts and accessories revenue has nearly doubled and is estimated to be $38 billion in the United States in 2022. It is projected to reach $67 billion by 2030.

This rapid channel disruption and potential for channel conflict create questions for aftermarket brand owners or manufacturers. This webinar will present new strategies to avoid channel conflict and work with existing distribution channels and distribution partners. It will explore how distributors and manufacturers can best work collaboratively through eCommerce Channels.

“Brand owners are faced with increasingly complex choices and requirements in today’s world of drop shipping, product data and ‘infinite aisles,'” stated Scott Luckett, vice president of Industry Strategy for GCommerce. “This webinar will clear up confusion and offer attendees new strategies for growth.” The webinar panelists include industry experts Rick Main of GCommerce, Johannes Crepon of PDM Automotive and Curt McDowell of NA Williams. Jon Hedges of Hedges & Company will moderate the panel.

Attendees will be able to submit questions in advance and there will be a live question and answer session at the end of the webinar.

The webinar is free but registration is required. To register visit: https://www.gcommerceinc.com/blog/ecommerce-strategies-avoid-channel-conflict/

You May Also Like

Registration Open for MEMA Aftermarket Technology Conference

The event will take place October 13-15, in Clearwater Beach, Florida.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference

MEMA Aftermarket Suppliers announced registration is now open for the 2024 Aftermarket Technology Conference, October 13-15 in Clearwater Beach, Fla., for what it says is "the leading technology event in the North American aftermarket industry."

Why Attend?

Cutting-Edge Technology: Dive into the latest innovations in e-commerce, EV charging, data analytics, AR/VR, AI, and more through live demonstrations and insightful sessions.

2024 SEMA Show Registration Now Open

Representatives from more than 2,000 companies prepare to select their exhibit space during Priority Space Selection, April 29-May 15.

Registration for AAPEX 2024 Now Open

AAPEX is the only event that combines live, interactive demos and training; expert-led business education; and in-person connection with the global automotive aftermarket community.

What to Expect at AAPEX 2024

The 2024 AAPEX Show will take place November 5-7 in Las Vegas.

Automotive Sales Council Announces Spring Membership Meeting

The meeting will be held the week of May 19, at the Hammock Beach Golf Resort & Spa in Palm Coast, Florida.

Other Posts

AAPEX Webinars for 2024 Set to Kick Off

“What the Automotive Aftermarket Supply Chain Can Learn From Shops and How the Industry Can Provide Shops What They Need To Succeed,” is the first in this year’s series of free webinars.

MEMA Aftermarket Suppliers Recaps 2024 Vision Conference 

More than 300 aftermarket executives heard industry leaders provide innovative insights and strategic outlooks into the future of the automotive aftermarket.

MEMA Aftermarket Suppliers Recaps 2024 Vision Conference 
Federated is Title Sponsor of Five More World of Outlaws’ Events

This is in addition to its continued sponsorship of the Federated Auto Parts Raceway at I-55, which hosts the World of Outlaws in April and in August for the prestigious Ironman 55.

Federated Becomes Title Sponsor of Five Additional World of Outlaws Events
MEMA’s SCO Forum Includes Tour of Long Beach Seaport

The Supply Chain & Operations (SCO) Forum meeting will take place May 14-15, in Long Beach, CA.