WD-40 Company Introduces Specialist Line

WD-40 Company Introduces Specialist Line

WD-40 Company has redesigned its line of more than 20 WD-40 Specialist products.

To better address automotive professionals’ need for specific use, heavy duty solutions, WD-40 Company has redesigned its line of more than 20 WD-40 Specialist products for specialized maintenance jobs that make it easier than ever to identify the right product.  

WD-40 Specialist products – including lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions – now bear the colors of WD-40 Brand, meaning for every challenge there is now a blue and yellow can. With the redesign, the WD-40 Specialist line more closely  resembles the iconic WD-40 Multi-Use Product, making it easier to identify the brand professionals have known and trusted for decades. 

“It was 1953 when scientists at the Rocket Chemical Company set their sights on a challenging mission: helping rockets get into space. After 39 tries in search of the perfect water displacing formula to prevent rust and corrosion, scientists got it right with the 40th formula, creating the now iconic WD-40 Multi-Use Product,” said Erin Bala, director of brand management and innovation at WD-40 Company. “The same spirit of perseverance, innovation and tenacity for solving even the toughest challenges, can be found in  the WD-40 Specialist products, and though the packaging has changed, they have the same formulas that provide heavy-duty solutions to help professionals get their jobs done right.” 

The company says WD-40 Specialist products provide superior performance born from rocket science and include WD-40 Specialist Gel Lube, Silicone, White Lithium Grease, WD-40 Specialist Penetrant with Flexible Straw, Contact Cleaner and Dry Lube, among others. They are designed to work in the most demanding situations, providing specialized solutions for industry professionals in factories, facilities, automotive garages and on farms around the world.  

WD-40 Brand partner Matt Myrick of Busted Knuckle Films puts the products to the test on his off-road vehicles. “[WD-40] Specialist Gel Lube helps when pressing on stubborn bearings. It’s perfect because the thick gel lubricant won’t run, drip or make a mess,” said Myrick. 

Explore more about WD-40 Specialist products, the new look, and find a retailer near you at  wd40.com/specialist.  

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger