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2021 Honoree

Sally Daniel, Solution Support Manager, Aftermarket Auto Parts Alliance

A recurring theme for Women at the Wheel honorees is that there’s more to the aftermarket than just turning a wrench. Sally Daniel can attest to that. After completing a bachelor’s degree in education at Texas Wesleyan University, Daniel had planned on being a teacher. However, while she was waiting for a student-teacher position to open up, she landed a job at IBM “and fell in love with the IT industry.”

Since then, Daniel has found her niche in the world of e-commerce. In 2001, she joined Internet AutoParts (now part of Epicor), where she built and managed a quality-assurance team in support of the company’s parts-ordering platform. In 2017, the Aftermarket Auto Parts Alliance hired Daniel as its solution support manager, to focus on the program group’s e-commerce application, MyPlace4Parts. 

The IT field is similar to the automotive industry in the sense that “it’s made up of very few women,” Daniel says, adding: “When I was hired at IBM, other than administrative assistants, there weren’t many women.” But she has seen both industries make progress over the years, and she credits the Alliance for hiring a number of women in key positions. She also notes that most of the warehouse distributors that she supports “have a strong, capable female presence.”

“Essentially, we lift each other up each day,” Daniel says of the women in her professional community. “We’re constantly working to help each other.”  

AASA Top Suppliers Spotlight

Schrader TPMS Solutions

Schrader TPMS Solutions
Headquarters: Troy, MichiganKey Executive: Russ Stebbins, General Manager, Global Aftermarket Business UnitKey Executive: Dan Baker , Senior Director of Sales, North American TPMS Aftermarket

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