Internet Retailer reports that more than $12 billion worth of auto parts and accessories will be sold online in the US in 2019. This represents a 16% increase in sales over 2018, a brisk rate of growth that isn’t expected to let up before 2022.
As e-commerce grows, the more retailers understand about consumers’ online buying habits, the better. Here are some common concerns that consumers may have about buying a water pump online.
Is This The Right Water Pump For My Vehicle?
Buying a replacement water pump online can be difficult. Many consumers don’t have a part number, and some aren’t confident referencing a diagram. As a result, it’s a good idea to offer online customers the opportunity to verify fitment. This can be done by asking the customer for a VIN via online chat or by phone.
Does This Water Pump Come With All The Components I Need?
When consumers buy a water pump, they want to know if the pump comes with the gasket or hardware they need. Additionally, consumers don’t always realize that a timing belt is not included with a water pump. So, it’s a good idea to list all the items that are included in the box and to provide a photo showing everything. It’s also a good idea to link to a related item to notify the customer of other items they may need for installation.
Does The Price Of The Water Pump Reflect The Quality?
Auto parts consumers often have concerns about buying cheap parts online. Often, the lower the part’s price, the more skeptical the consumer can become.
So, it’s a good idea to use the correct brand name and logo when describing the water pump you’re selling. It’s also a good idea to show the customer multiple images of the water pump (and the box it comes in), so they can see for themselves. A clear and simple return policy also will go a long way with consumers.
When Will My Water Pump Arrive?
People who need to buy a water pump usually have a vehicle that’s out of service. The sooner they can get a replacement, the better. Because of this urgency, it’s important to offer multiple delivery options. This way, the customer won’t have to wait any longer than necessary to get their part.
Recap
More and more consumers are buying replacement parts online. When it comes to selling water pumps online, there are a few things to remember:
- Describe everything that’s in the box
- Offer same-day and expedited shipping
- Emphasize the brand of the water pump
- Offer a clear and simple return policy
- Let the customer verify fitment before ordering
The e-commerce market for parts is growing steadily, but the growth isn’t being distributed equally. Some auto parts retailers are enjoying faster growth than others. However, in the long run, the retailers that best understand the customer will have the most success.
This article was sponsored by GMB North America, Inc. For more information, please visit our website at www.gmb.net
