VP Racing Fuels‘ Stay Frosty Race Ready Coolant was one of 14 new products voted best by SEMA’s panel of international media in Las Vegas recently.

“VP is recognized around the world as the leader in liquid technology and we’re accustomed to helping competitors win races, championships, and extend engine life,” said Alan Cerwick, VP Racing Fuels president and CEO. “In receiving this prestigious award it shows consumers and resellers that we continue to be on the forefront of developing products the market needs. Our R&D team worked hard all year, as they always do, and this award is not just for Stay Frosty but for them as well.”

Overheating an automotive or motorcycle engine will not only ruin an outing but can cause significant, costly damage. The technology employed in Stay Frosty High Performance and Stay Frosty Race Ready Coolant is aimed at helping engines stay healthy, and in race engines can reduce temperatures by as much as 100°F. An added bonus – since there’s no glycol, means track surfaces won’t get slippery if there’s a spill or leak.

“VP has an unrelenting desire to improve, to make something better,” said Bruce Hendel, VP’s vice president, North America Sales – Race Fuels & Consumer Products. “Our new Stay Frosty line and Classic Lubricant lines are just a few of the many new products customers can count on to power and protect their passions.”