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VP Racing Fuels Promotes Bruce Hendel To SVP, Global Sales

Hendel has held several leadership roles at VP Racing during his nearly 30-year career.


VP Racing Fuels announced that Bruce Hendel has been promoted to senior vice president, global sales. 

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“Bruce is recognized internationally as one of our experts in race fuels and performance technology,” said Alan Cerwick, president and CEO of VP Racing Fuels. “His deep experience, years of successful leadership, and earned respect across industries make Bruce the ideal person to lead VP’s global expansion.” 

In his career of nearly 30 years at VP, Hendel has held several leadership roles. In addition to his most current position, he was director of sales, consumer products, and western regional manager. In these roles, he has been the face of VP to major national and regional retailers, distributors, and race series and tracks, earning their respect and trust along the way. 


Hendel is a graduate of New England College with a Bachelor of Science Degree in Accounting and Business Management. 



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