VP Racing Fuels Named 'Do It Best' Vendor Of The Year

VP Racing Fuels, Inc., a leader in performance fuels, lubricants and additives, was named Vendor of the Year in the outdoor power equipment category by the Do It Best Corporation at its Fall Market event in Indianapolis. With sales of $3.5B, The Do it Best Corporation is a home improvement co-op serving thousands of member-owned locations across the United States and in more than 50 countries. The Do it Best Vendor of the Year award winners are nominated by the company’s sales account executives and account managers across the country. Vendors are ranked on a variety of key performance areas, including product quality, customer service, marketing, merchandising and partnering with members.

“We are honored to be recognized for the quality of our small engine fuels and our commitment to Do It Best’s members and customers,” said Bruce Hendel, VP’s vice president, North American Sales – Race Fuel and Consumer Products. “We are committed to delivering industry-leading fuels and lubricants for the outdoor equipment category and the marketing and merchandising support that members need for success.”

“Do it Best is excited to award VP Racing Fuels with the Outdoor Power Equipment vendor of the year,” offered Jeff Frazier, merchandise manager outdoor power equipment and garden tools. “VP’s innovations in the oil and gas category have kept Do it Best members on the cutting edge with new products, pricing and promotions. They respond swiftly and have kept Do it Best members in stock on the products consumers demand. They help our members grow and make the best even better.”

Federated Auto Parts Distributors announced it is entering into a collaboration with the Association of Independent Oil Distributors (AIOD) – one it said will focus on mutual benefits for the respective members.

“Federated is constantly looking at ways to improve value for all constituents and this agreement provides that,” said Sue Godschalk, president of Federated. “This collaboration provides added volume and opportunities for our suppliers, new partners for our members, and added supply points and products for shop customers. We have enjoyed working closely with several AIOD members in the past and this agreement will expand and create further opportunities for both Federated and AIOD.”