VP Racing Fuels, Inc. announced the signing of a licensing agreement with The Fan-Brand. The global performance fuels, lubricants, and additives manufacturer has licensed its brand names and logos to The Fan-Brand’s extensive line of home décor products.
“The Fan-Brand has created an incredible selection of VP Racing Fuels and Mad Scientist signs and lights,” said Bob Merz, VP Racing’s Director of Brand Management and Licensing. “Race fans can now bring the excitement of VP Racing into their game rooms, “man caves,” “she sheds,” or garages. We look forward to working with The Fan-Brand and building our brands together.”
The Fan-Brand’s VP Racing line is comprised of 40 products, including pool table and game table lights, wall signs, clocks, mirrors, and more. The complete collection is available at on the VP Racing Fuels website.
Bringing VP Racing Fuels décor products to market hits close to home for Harrison Grimm, Founder & CEO of The Fan-Brand. Grimm has always been drawn to the car culture, from collecting die-cast cars and building model kits at an early age to the racing stripes down his daily driver muscle car. “It’s a way where I can take what I do on a daily basis and be able to merge both those worlds together with a brand I’m familiar with and have an affinity for,” says Grimm.
The licensing agreement was brokered by Pacific Swell Brands, VP Racing Fuel’s exclusive licensing agency.