VP Racing Fuels and Fan-Brand Ink Licensing Agreement

VP Racing Fuels and Fan-Brand Ink Licensing Agreement

The line is comprised of 40 products, including pool table and game table lights, wall signs, clocks, mirrors and more.

VP Racing Fuels, Inc. announced the signing of a licensing agreement with The Fan-Brand. The global performance fuels, lubricants, and additives manufacturer has licensed its brand names and logos to The Fan-Brand’s extensive line of home décor products. 

“The Fan-Brand has created an incredible selection of VP Racing Fuels and Mad Scientist signs and lights,” said Bob Merz, VP Racing’s Director of Brand Management and Licensing. “Race fans can now bring the excitement of VP Racing into their game rooms, “man caves,” “she sheds,” or garages. We look forward to working with The Fan-Brand and building our brands together.” 

The Fan-Brand’s VP Racing line is comprised of 40 products, including pool table and game table lights, wall signs, clocks, mirrors, and more. The complete collection is available at on the VP Racing Fuels website.

Bringing VP Racing Fuels décor products to market hits close to home for Harrison Grimm, Founder & CEO of The Fan-Brand. Grimm has always been drawn to the car culture, from collecting die-cast cars and building model kits at an early age to the racing stripes down his daily driver muscle car. “It’s a way where I can take what I do on a daily basis and be able to merge both those worlds together with a brand I’m familiar with and have an affinity for,” says Grimm. 

The licensing agreement was brokered by Pacific Swell Brands, VP Racing Fuel’s exclusive licensing agency. 

You May Also Like

MAHLE Showcases Products, Hosts Training at PRI

The company’s seminar on bearing trauma and engine harmonics featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing.

MAHLE-PRI-Seminar-

At the 2023 Performance Racing Industry show in Indianapolis, MAHLE Aftermarket presented its range of performance parts, including pistons, rings, gaskets, engine bearings and shop equipment. The company also held a seminar on bearing trauma and engine harmonics and featured appearances by motorsports figures Antron Brown, Ron Capps and teams from Tony Stewart Racing and John Force Racing. Winners of MAHLE's engine giveaway were also invited to the event for a special meeting with the company's partners.

Dayco, NHRA’s Tony Stewart Racing Continue Partnership for 2024

Dayco blower belts are the “belt of choice” for the team’s Funny Car and Top Fuel Dragster.

JEGS Adopts PDM Automotive to Improve Customer Experience

PDM will support JEGS’ focus on streamlining operations and creating a more integrated, seamless customer experience. 

Aeromotive Group, Roadster Shop Merge

The Aeromotive Group and Roadster Shop have merged and will operate under the name Roadster Shop.

Newly combined company will be branded Roadster Shop
MAHLE Aftermarket Renews Sponsorship with Midnight Motorsports

This is the second consecutive year that MAHLE has renewed its sponsorship with the Sidney, Illinois-based team.

Other Posts

Stanadyne Partners with Wesley Motorsports

Wesley will use Stanadyne’s 350-bar, high-flow GDI pumps on its custom-built T6 Hurricane HO engine.

Raybestos Announces 2023 Racing Sponsorships

Raybestos is sponsoring the Sally McNulty and Team Infamous (driver Derek Madison) teams for the 2023 race season.

Turn 14 Distribution Purchases Tucker Powersports

It will acquire Tucker’s inventory, intellectual property and private-label brands, including Answer Racing and QuadBoss.

Gates Launches CVT Belt for Off-Road Vehicles

Gates has expanded its G-Force product portfolio with the WorkHorse CVT belt for UTVs and ATVs.

GATES WORKFORCE