“Since Voodoo Ride was acquired by GS27 last year, it was a natural progression to make Voodoo Ride products available in Europe,” said Ferraro. “We are excited about this new chapter for the Voodoo Ride brand and know that we will be able to make an impact quickly in markets throughout Europe.”
France-based GS27 acquired Voodoo Ride in 2015. By expanding its product offering to include the Voodoo Ride brand, the company now offers European customers a simplified line of car care products in addition to its popular GS27 line of customized car care solutions. Voodoo Ride products are available through GS27 and its distributors throughout Europe.