Valvoline’s global products business today kicked off its 4th annual Mechanics Month, a campaign to celebrate the impact of mechanics around the world.
The month-long initiative will highlight the contribution of mechanics in more than 60 countries worldwide. The effort will celebrate the importance of mechanics as knowledgeable professionals who are critical to keeping engines running and people moving forward.
Participating countries will show appreciation for industry professionals through social media, giveaways, paid advertising and individual market-specific events to enhance consumer awareness.
“Behind every vehicle on the road is a trusted mechanic,” said Katie Reed Hurst, senior brand manager, Global Brand Equity. “It’s their hard work, skill and relentlessness that keeps our world turning.”
Valvoline supports trusted mechanics around the world all year long through trainings, scholarship programs and business growth initiatives, but during the month of March, the brand looks for others to join in the celebration and support of mechanics. Participation in the campaign has grown from 15 countries to more than 60 in 2022 and continues to gain momentum.
“The growth of this program each year is indicative of the appreciation that communities have for these skilled industry workers worldwide,” added Hurst. “This year, we are encouraging the world to give a heartfelt thanks to mechanics who stand poised to care for our vehicles no matter what changes in our world.”
Valvoline, as previously announced, has reached an agreement to sell its global products business. The sale is anticipated to close in early 2023.
