Valvoline Inc. has announced a renewal of the partnership agreement between Valvoline Canada and the Toronto Blue Jays.
After teaming up for the first time in 2021, the new multi-year contract extends the relationship, making Valvoline Canada an Official Partner while providing national marketing rights throughout the 2022 season and beyond.
“Valvoline is excited to announce the extension of our Toronto Blue Jays partnership as we take our Original Motor Oil marketing campaign to the next level,” said Mark Coxhead, president and general manager, Valvoline Canada. “The partnership complements our overall marketing mix, extending our reach with Canadian vehicle owners.”
Valvoline will be prominently displayed behind home plate during all regular season home games. New for 2022, Valvoline LED signage will be featured in-stadium during select home games. In addition, the partnership will be supported via an out-of-home advertising campaign, through digital and social channels, plus print ads in the Toronto Blue Jays game day program and yearbook.
“Our first year was fantastic for this high visibility partnership between Valvoline and the Toronto Blue Jays,” said David Watts, head of Retail Sales Valvoline Canada. “But 2022 is looking even better as we elevate our partnership to include new marketing assets and high impact trade promotions that will continue to drive momentum for Valvoline throughout our new multi-year agreement.”