PARIS — In 2003, Valeo celebrated 80 years of innovation. From a modest company supplying clutch facings, the group has today become one of the world’s leading automotive suppliers.
In 1980, the company adopted the name “Valeo” in order to unite all its brands and teams. The five letters together form a name which is short and easy to pronounce. Valeo is a Latin expression meaning “I’m well” as in Cicero’s letters: “Si vales, bene est: ego valeo” (“If you’re well, that’s good, then I too am well”).
Last week, Valeo updated its image to reflect what it describes as the company’s dynamism, openness, innovation and growth. In its new logo, the Valeo name is no longer enclosed in the rectangle, whose shape suggested an engraved mechanical part. The typography — upright and thick, to express industrial know-how — has also changed. Only the green color, unusual in the automotive world, remains, emphasizing the group’s commitment to the environment.
“Through this new logo, Valeo is clearly stating its ambitions of growth and innovation,” says Thierry Morin, Valeo chairman and CEO.
To check out the new logo, go to: www.valeo.com.
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