Uni-Select's Auto-Plus Brand Announces New NHRA Partnership - aftermarketNews

Uni-Select’s Auto-Plus Brand Announces New NHRA Partnership

Group says new agreement reinforces brand's position as one of North America's leading automotive parts retailers.

AMHERST, N.Y. — Uni-Select has just announced a series of multi-year sponsorship agreements with the National Hot Rod Association (NHRA) and its affiliated venues.  

According to Brent Windom, vice president of North American Marketing and Product Development for Uni-Select, Auto-Plus is now the title-rights sponsor for NHRA’s national event at Maplegrove Raceway, located about an hour northeast of Philadelphia. The agreement also includes the 27th annual Auto-Plus NHRA Nationals, running Sept. 29-Oct. 2; as well as Auto-Plus becoming the Official Automotive Parts Retailer at the Atlanta Dragway and at Summit Racing Equipment Motorsports Park (southeast of Cleveland).  

“We are pleased to form this relationship with NHRA and three of its most outstanding facilities,” Windom said. “This strategic partnership will help us strengthen key customer relationships in several important markets, and reinforce with technicians and DIYers that Auto-Plus is their trusted source of automotive parts and accessories from the industry’s leading suppliers.”  

According to Windom, Auto-Plus will host hospitality events and distribute thousands of tickets to NHRA races, including the Auto-Plus NHRA Nationals, and the 2011 Full Throttle Series events at the two tracks where it is the Official Automotive Parts Retailer – the Summit Racing Equipment NHRA Southern Nationals in Atlanta, and the Summit Racing Equipment NHRA Nationals in Norwalk, Ohio.    

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