TYPE S Reveals New AutoZone Video Campaign

TYPE S Reveals New AutoZone Video Campaign

TYPE S ambassadors and top Formula DRIFT PRO drivers, Vaughn Gittin Jr. and Chelsea DeNofa, star in two drift videos.

TYPE S, a California-based designer, developer and manufacturer of accessories created to improve vehicle functionality, safety and comfort, recently embarked on its new awareness campaign, spearheaded by an exciting two-part video release.

The videos build on new TYPE S partnerships with RTR Motorsports and Formula DRIFT. Led by drivers Vaughn Gittin Jr. and Chelsea DeNofa, the videos will air prior to the opening rounds of the 2020 Formula DRIFT championship. Both drivers will compete in Mustang RTRs equipped with key TYPE S products including LED vehicle lighting kits and high-definition dash cams. 

TYPE S app-controlled lighting solutions are just one of the exciting products that allow drivers to personalize their vehicles and are stars of the new video series. Filmed on the challenging high-speed track at the Panthera Training Facility in Old Fields, West Virginia, part one of the video series captures pre-season testing with the RTR Motorsports team.

One of the most advanced features of the TYPE S Smart Exterior Trim Kit is its smartphone app. “Being able to open the TYPE S app and setup the lights while being buckled into the racecars made life so much easier,” confirmed Chelsea.

“This was one of the coolest driving experiences I’ve ever had!” Vaughn exclaimed. “It was like being thrown into an alternate world and shredding my Ford Mustang RTR alongside Chelsea. The lighting on the cars and around the track looked so incredible; it was seriously mesmerizing. 

“The Panthera track was tough because it’s narrow, tree-lined and has hills to drop down if you went off. I had to really focus on driving as all my brain wanted to do was take in the surreal views. Thanks to TYPE S for making some awesome lighting products that allowed us to have so much fun at night!”

To give context to the challenge, Chelsea added: “I did one lap without the TYPE S lights at 3:30 a.m. but it was so dark I went off the track and flew down a hillside at about 60 mph. The lack of visibility made it almost impossible to drive, but fortunately the TYPE S lights changed all that for the video.”

An additional benefit of the partnership is that RTR Motorsports will provide product testing and development for new TYPE S product lines, allowing products to be tested at high-speed and under high g-force conditions.

“TYPE S has been the market leader for more than a decade,” explained Isaac Cruz, product marketing manager at TYPE S. “We’re now looking to take the next step in the evolution of our brand with a joint development program with RTR Motorsports. The challenge of creating this video was immense but it helped us push the development of the next generation of our LED products, testing our own internal capabilities and inspiring the team to prove why we are the best in the business.” 

TYPE S products are available through leading outlets such as AutoZone.

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