Turn5, an e-commerce aftermarket automotive parts retailer, officially moved to a larger headquarters facility in Paoli, Pennsylvania, a suburb of Philadelphia. The company owns and operates three aftermarket automotive websites (AmericanMuscle.com, ExtremeTerrain.com and AmericanTrucks.com), with a YouTube channel dedicated to each site producing videos on everything from product installations to the latest in industry news. All three sites are devoted to late-model, popular vehicle brands including Ford Mustang and Jeep Wrangler, as well as a new site specializing in domestic pickup truck products.
The new headquarters held its grand opening event on Monday Jan. 8. The guest list included stakeholders and those with vested interest in the business growth, as well as local township officials, Pennsylvania State Representatives and Pennsylvania Gov. Tom Wolf. Informal tours were conducted of the 90,000-square foot facility, and the company founders gave short speeches about their gratitude and pride in the hard work of their staff and the new headquarters location. Instead of a traditional ribbon-cutting ceremony, the two sides of the ribbon were attached to the front ends of a truck and a Jeep then pulled the ribbon apart. In true Turn5 style, there was a car drifting showcase in the parking lot during the reception, which featured the expert driving skills of Ford Performance’s Chelsea Denofa.
Turn5 has a unique approach to many aspects of their business but especially to its marketing. Utilizing various forms of online media along with a strong social media presence has allowed the company to connect with its customer base and build communities which inspire car enthusiasts. This is all part of the company’s greater commitment to establishing long-term relationships with its customers. Each YouTube channel has its own video hosts who are, themselves, enthusiasts for the aftermarket products and vehicle brands featured on the channels.
In addition to a state-of-the-art videography and photography area, the new headquarters has a specific product development area, as well as a dyno bay, equipped with a dynamometer for testing engine performance. There also are sections of the building specially dedicated to project vehicle designing, building and detailing.
In late 2017, Turn5 expanded the West Coast with a new warehouse distribution location in Las Vegas, allowing the company to improve lead times and offer faster shipping to customers there.
“This new corporate headquarters will help us accommodate more growth as we move forward. We know what young vehicle owners want when it comes to vehicle customization. We make it easy for them to buy through us, and we also offer educational tools to help our customers make the right product selections,” said Andrew Voudouris, co-founder of Turn5. “Since we started this company, Steve and I have successfully identified gaps in the automotive aftermarket industry, and helped consumers fill those areas with what they’re looking for. From the amazing growth of AmericanMuscle.com, to the addition of two relatively new online stores focused on American-brand trucks and Jeep Wranglers; we’ve come so far from the original idea we set out to achieve more than 15 years ago.”