Truck Hero Inc., a designer, manufacturer, supplier and online retailer of accessories for trucks and jeeps, announced the appointment of Sean Marks, executive vice president of marketing, reporting to Bill Reminder, the company’s president and CEO.
“Sean’s extensive background in consumer marketing will provide Truck Hero with the strategic leadership necessary to drive consumer awareness and brand differentiation,” said Reminder. “We believe our brands offer unique products and solutions for truck and jeep owners, and we look forward to Sean’s future contributions as we build upon our unique, first-ever direct-to-consumer marketing campaign that was launched earlier this year.”
Marks joins Truck Hero from The Kraft Heinz Co., where he was most recently vice president of marketing, leading the Planters marketing team. Over the past 18 years at Kraft Foods, Marks has held numerous marketing and sales assignments of increasing responsibility, including marketing category team management for Kraft Pizza and Oscar Mayer.
“I am excited to join the Truck Hero team and believe we have a tremendous untapped opportunity to begin to connect with consumers and raise awareness of our family of accessories through coordinated communication of our compelling product attributes and market positioning across our Truck Hero family of brands,” said Marks.
Marks has a Bachelor of Science degree from the United States Naval Academy, a Master of Science degree from Pennsylvania State University and an Master of Business Administration from the Kellogg School of Management at Northwestern University. He served eight years in the United States Navy as an officer in the U.S. Submarine Force.
