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Truck Hero Hires Former Carhartt Marketing Executive

Tony Ambroza joins Truck Hero as the company’s new chief growth officer.


Truck Hero, Inc., a provider of a wide range of functional truck and Jeep accessories, has announced the appointment of Tony Ambroza as chief growth officer. Ambroza will join the company’s senior leadership team and will report to CEO Bill Reminder. 

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Ambroza will help guide the company’s accelerated growth by leading the brand marketing team and Truck Hero’s direct-to-consumer business powered by

“With Tony’s appointment, we continue to grow our accomplished team of highly sought-after leaders,” said Reminder. “We’re excited to have him build upon our powerful portfolio of brands and steer the continuing evolution of our RealTruck business into a leading lifestyle brand and e-commerce destination for all truck and off-road enthusiasts.”


An accomplished senior marketing executive with industry experience across footwear, apparel and entertainment, Ambroza has achieved more than two decades of success in developing high-performance consumer brands. He joins Truck Hero from the Dearborn, Michigan-based workwear company Carhartt, where he served most recently as chief brand officer. In his role, Ambroza led the brand marketing and direct-to-consumer teams who scaled the Carhartt brand to historic levels across all segments and markets. 

Ambroza’s experience also includes leadership roles at Nike and Under Armour.