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TRICO Launches Wide-Reaching Consumer Advertising Campaign

Campaign aims to drive wiper sales this fall.


ROCHESTER HILLS, Mich. – Trico Products has announced the details of a new “high-impact” consumer advertising campaign designed to drive demand for TRICO wiper products at participating retailers and vehicle repair shops across the U.S. this fall.
Launched in late September, the campaign will deliver more than 400 million impressions this fall, through TV, radio and online advertising. According to TRICO, the ads will promote the company’s superiority in wiper technology when drivers need it most with the tagline: “TRICO – seeing you through.”
Television ads will run during programming from all four primary networks on highly rated broadcasts of the NFL, Major League Baseball and other prominent fall sporting events, as well as premium entertainment programming including “Jeopardy,” “Law and Order” “Saturday Night Live,” “The Simpsons,” “Two and a Half Men” and “The X Factor.” Radio spots will be heard across a wide spectrum of news, sports and music stations, while the online advertising will reach millions through display ads, rich media and online video on hundreds of local and national websites, TRICO says.
Retailers and vehicle repair shops participating in TRICO’s fall 2011 advertising campaign will be tagged in select spots to direct consumers to local stores that carry TRICO wiper products.
“TRICO wiper products are protecting more drivers in North America than any other wiper manufacturer, and TRICO is making a major investment to broadcast this message of safety through innovation to as many consumers as possible,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products.  “Our fall 2011 consumer advertising campaign is an important investment that energizes the TRICO brand to increase excitement among our trade partners and consumers alike.”
To view TRICO’s 30-second television ad on YouTube supporting the fall 2011 campaign, click here.