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TRICO Exact Fit Factory Replacement Center Launched to Optimize Inventory and Improve Sales

The TRICO Exact Fit Factory Replacement Center provides coverage for 99 percent of consumer vehicles on the road today with a newly expanded line of Exact Fit blades that includes beam, hybrid, conventional and rear blades.

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ROCHESTER HILLS, Mich. – When it comes to wiper blades, one size does not fit all anymore, according to wiper blade manufacturer Trico. The company points out that while conventional blades were common five years ago, vehicles leaving the assembly line today are equipped with a variety of styles, including beam blades that are installed on about 60 percent of new vehicles, plus hybrid and rear-integral blades.
 
At the same time, space for inventory is at a premium. Retailers and service technicians do not have the room to stock all these different styles, and a trip to the dealer for an OE replacement is inconvenient, time-consuming and often very expensive, according to Trico.
 
That’s why Trico Products has announced the launch of the TRICO Exact Fit Factory Replacement Center, a comprehensive program enabling retailers and service technicians to easily stock and sell a complete line of TRICO Exact Fit blades that can restore vehicles back to original factory performance. The TRICO Exact Fit Factory Replacement Center provides coverage for 99 percent of consumer vehicles on the road today with a newly expanded line of Exact Fit blades that includes beam, hybrid, conventional and rear blades.
 
By offering every style of wiper blade, TRICO says only it can supply the proper replacement no matter what type was originally installed on the vehicle. In addition, Trico says it simplifies installation as TRICO Exact Fit wiper blades are pre-assembled with the specific adaptor required for the vehicle, eliminating the fuss of multiple adaptors and complicated instructions.
 
TRICO adds that it makes it simple for consumers and technicians alike to both find and install the right wiper blades. The TRICO Exact Fit Factory Replacement Center retail merchandiser enables consumers to look up the make, model and year in an attached, simple-to-use application guide that shows them the TRICO Exact Fit part number supplying the factory replacement blades for their vehicles.
 
“Millions of drivers have trusted the TRICO Exact Fit line of wiper blades to provide the fit, form and function of original equipment right out of the package,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “With a newly expanded variety of wiper styles, the TRICO Exact Fit Factory Replacement Center makes it easier than ever to find the right factory replacement blades for any vehicle, all in one wiper program.”
 

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