Trico has announced the launch of a multi-faceted collaboration as a corporate partner with Leader Dogs for the Blind, a nonprofit organization that provides guide dog training and orientation for the visually impaired.
TRICO has made a $50,000 donation that will help Leader Dog continue providing its comprehensive range of services free of charge to clients. Additionally, TRICO Marketing Manager Lauren Pilette has joined the Future Leader Dog program to serve as a puppy raiser for Sunny, a seven-week-old male yellow Labrador retriever.
Over the next 11 months, Sunny will be trained every day on the fundamentals of good behavior and obedience in anticipation of being paired with a client who matches on lifestyle, travel pace, physical size, stamina and other considerations. Fans can follow Sunny’s journey on the TRICO Facebook (@TricoWipers) and Instagram (@tricowipers) feeds.
TRICO also will support a range of co-branded promotional and fundraising activities to further help publicize Leader Dog’s mission and initiatives.
“For more than a century, TRICO has fulfilled a promise to improve the safety and mobility of motorists and their families through innovative, technologically advanced wiper products and accessories,” said Guy Andrysick, president of First Brands Group. “Our collaboration with Leader Dogs for the Blind perfectly synchronizes with our ongoing commitment to enabling everyone to travel safely while leading happy, independent and productive lives.”
Pictured (left to right): Carl Weber- Senior Marketing Director, First Brands Group; Lauren Pilette- Marketing Manager, First Brands Group; Molly O’Malley-Hoerner- Associate Marketing Manager, First Brands Group; Sunny- Puppy/guide dog in training.
