Transtar Introduces New Website - aftermarketNews

Transtar Introduces New Website

Cleveland-based company unveils redesigned Transtar1.com, offering robust options and an improved user experience.

CLEVELAND, Ohio – Transtar has unveiled its new website, Transtar1.com, redesigned and retooled with customers in mind.
 
“The new Transtar1.com is a terrific showcase of what we stand for as a company,” said Scott Fox, Transtar senior director of marketing. “Transtar aims to be a trusted partner for our customers, delivering superior parts, expert knowledge and exceptional service. This new site succeeds on all those fronts. It’s a perfect marriage of cutting-edge technology and the values that have guided us since 1975.”
 
Earlier in 2014, Transtar conducted a third-party survey of more than 500 customers, focusing on their use of the Internet in business. Fox said this information was integral in the development of the new website. “The research showed us that more than 85 percent of our customers use the Internet and perform Web-related activities on a daily basis for their businesses,” Fox said. “We used the information we gathered as a guide in the site development process, ultimately creating an engaging experience for our customers.”
 
The website uses a responsive design, which adjusts to fit perfectly on any screen, ensuring all information is easy to navigate, regardless of whether customers are visiting the site from a laptop, tablet or smartphone. Content is customized and organized based on users’ search habits. The search function itself has been improved so that terms plugged into the search window bring up more relevant results, giving customers the information they seek faster.
 
Transtar also has added a more user-friendly transmission lookup function, a designated area on the homepage for featured products, and links to the sites of trusted industry organizations including ATRA, ATSG and supplier partners.
 
“There were essential questions to consider when we took on this project,” said David Irvin, Transtar digital coordinator. “How can our website help make our customers’ jobs easier? How can the site be a resource that will provide all the tools and benefits Transtar has to offer, regardless of how users are accessing it?”
 
The answers to those questions involved developing the previously mentioned new features while also integrating popular aspects of the company’s previous site. Transtar’s exclusive online ordering system, Transtar eSource is available for parts lookup, availability and ordering and E-Z Tech, Transtar’s free forum for transmission specialists, provides an interactive digital environment for customers to request and share advice and solutions with other automotive repair experts.
 
Visitors to the new site can sign up to receive an official Transtar mouse pad. Go to www.Transtar1.com for more details.

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger