BRIGHTON, MI — Transtar Autobody Technologies has named BJM Associates as its new advertising and marketing agency.
Transtar Autobody Technologies develops and markets automotive refinish products, including VOC compliant clearcoat and primers, adhesives, sealers, coatings, plastic repair, compounds, glazes and waxes for the collision repair industry.
BJM Associates is a full service integrated marketing, advertising and public relations agency. The Novi, Mich.-based agency will help strategize and execute overall integrated marketing efforts for the company.
The Transtar account will include brand strategy, planning, development and creative execution of integrated global communications for the Transtar brand.
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