TotalEnergies Lubrifiants announced a new campaign featuring RobotQuartz, an advertising character used to represent the engine and show the effects of the Quartz lubricants on all types of engines. 

With this campaign, TotalEnergies Lubrifiants says it is differentiating itself in the lubricants market by placing innovation at the heart of its strategy.

For 70 years, TotalEnergies Lubrifiants adds it has been innovating to offer Quartz lubricants adapted to all types of engines: Quartz 9000 for thermal engines; Quartz Ineo Xtra for hybrid engines and, eventually, Quartz EV Fluid for electric engines.

In 2019, the company said it developed the first entire EV fluid range to meet the specific needs of electric vehicles: increase power, improve safety and extend the life of motors and batteries.

The Quartz EV Fluid range features a state-of-the-art technology called “Thermo.Control Augmented” that provides a high level of resistance to prevent oxidation, protects against short circuits, and keeps the battery at an optimal temperature range, according to TotalEnergies Lubrifiants.

“This fifth generation RobotQuartz illustrates TotalEnergies Lubrifiants innovation ability to meet the needs of all types of vehicles, even the most demanding,” said Jean Parizot, inland general manager at TotalEnergies Lubrifiants. “With the evolution of the robot, the film tells the story of innovation behind Quartz lubricants, through the lens of the automobile: from thermal to electric.”