Total Truck Centers Supports Members, Brand Partners At Smoky Mountain Jeep Invasion

Total Truck Centers Supports Members, Partners At Jeep Event

The ninth annual Smoky Mountain Jeep Invasion drew more than 40,000 attendees and 15,000 Jeeps.

Total Truck Centers joined 225 manufacturer and reseller exhibitors at the recent Smoky Mountain Jeep Invasion held in Pigeon Forge, Tennessee. The Total Truck Centers team included marketing and sales staff from The AAM Group, who arrived to assist participating members, brand partners and attending resellers in their sales and community-engagement efforts. They also handed out Total Truck Centers hats and awarded Iconic Accessories ducks to the coolest rides at the show.

Iconic Accessories ducks were awarded to the coolest rides at the show.

The Total Truck Centers team covered distribution members and brands in their booths during peak periods, working alongside teams from AllPro Distributing and H&H Enterprises, P&E Distributors and Tennessee Speed Sport, ARIES, Bestop, Bushwacker, Hypertech, Superwinch and Westin Automotive, among others. Total Truck Centers even contributed custom show vehicles designed to draw in onlookers and start conversations for its partners.

While the sales team actively worked to drive consumer traffic to exhibiting resellers, the marketing and videography teams interviewed resellers and manufacturers to capture unique and informative content to be shared later; topics discussed included how to start building an off-road rig and getting the most out of events like the Smoky Mountain Jeep Invasion for new enthusiasts. They also spoke with resellers about the tangible benefits of partnering with Total Truck Centers, including the Aftermarket Websites site-building service and many other exclusive marketing and sales tools proven to help local automotive aftermarket shops be more successful.

Temperatures spiked to over 90 degrees during the event weekend, but that didn’t stop more than 40,000 attendees from taking in the exciting atmosphere. The Iconic Accessories off-road brand also made its presence known at the event, setting up a tent to sell [email protected] magnetic aerosol can holders with Free All lubricant and showcase quality products focused on the 4×4 and off-road experience.

You May Also Like

Register for AAC Conference Before Friday to Save $100

Join ACC April 25-27 in Austin, Texas.

Join the Automotive Communications Council (ACC) for its 2023 ACC Conference April 25-27 at the Sheraton Austin Hotel at the Capitol in Austin, Texas.

The ACC Annual Conference is the premier event for marketing and communication professionals in the automotive aftermarket. 

At the conference, attendees can network with top professionals in their field and enhance their skills through training sessions and workshops. The ACC event begins with an informal “Welcome” reception Tuesday, April 25. The start time is 7 a.m. each day, with the conference concluding at 3:30 p.m. on Thursday, April 27, 2023.

Eaton Celebrates 100 Years on the NYSE

Chairman and CEO Craig Arnold was joined by members of Eaton’s senior leadership team to ring the opening bell.

MEMA to Host 2023 Spring into Advocacy Legislative Summit

MEMA says this is a vital event for aftermarket suppliers to advocate for consumer choice and a free marketplace.

Auto Care, S&P Global to Host Industry Trends Webinar

Brad Mayes, associate director, VIN Solutions, S&P Global Mobility, will be the webinar’s featured speaker.

The Group Announces Membership Meeting Keynote Speaker

Mark Scharenbroich focuses his inspirational messages on leadership, team collaboration and connecting with customers. 

Other Posts

AAM Group Hires Jeff Kesar As Engine Pro Marketing Specialist

Kesar’s role will help expand support of engine performance resellers and the reach of Engine Pro supplier partners.

AAPEX Secures Discounted Rates at Las Vegas Hotels

Attendees are encouraged to use the AAPEX website to book early for the best selection and rates.

ASE Instructor Conference Set for July in North Carolina

The in-person conference will provide separate tracks for auto, medium/heavy truck and collision repair instructors.

Mitchell 1 Exhibiting at VISION Hi-Tech Training & Expo

Mitchell 1 will demonstrate how its integrated product lines can improve efficiency at every step of the repair process.