TMI Products, Inc recently welcomed Ross Berlanga to its staff as its marketing director so he can apply his vast automotive industry knowledge to its established brand.

Berlanga is a born and bred Southern California gearhead that brings more than two decades of automotive experience from a wide array of positions that run deep in the industry. Having held roles in marketing, advertising and graphic design, Berlanga will bring his unique set of skills to TMI as it continues to provide high-volume automotive components like seating, interior panels, floor coverings, convertible assemblies, headliners and integrated electronic systems. Its specialty in the automotive interior market is to provide high-quality components to both new and restored vehicles.

Berlanga was most recently the director of advertising at Race Winning Brands where he brought the Masters of Motors contest held at two of the largest automotive trade shows, SEMA and PRI. Before Race Winning Brands, Ross led the marketing efforts at both K&N and AEM Intake brands.

“Talent acquisition is always the key to succeed in any business endeavor. The key is to hire the right skillsets, but manage for the best chemistry. Ross brings exciting ideas, a wealth of industry experience, and the marketing savvy to add to the already successful brand. We are excited to have him join the Tuccinardi & Company family, and we are eager to see the fruits of new products and applications,” said TMI President Malek Tawil.

The addition of Berlanga to TMI’s roster will allow the long-standing, family-owned automotive interior manufacturer to continue to provide quality products that are built in the USA. Berlanga will be responsible for TMI’s overall marketing effort, including product marketing as well as marketing communications.