As South Florida continues to grapple with COVID-19, Tire Kingdom, a leader in the automotive aftermarket space with 190+ stores throughout Florida and headquarters in Palm Beach Gardens, thanked medical staffers at Broward Health Medical Center in Fort Lauderdale for their dedication and non-stop efforts to combat COVID-19 by treating them to snow cones.
On August 12, Tire Kingdom treated more than 190 employees, including doctors, nurses, therapists and administrative staff, to a little sweet relief from Kona Ice. TBC also shared the Essential Business Appreciation Offer with the team to communicate special discounts for front line workers at all Tire Kingdom locations.
“We are so grateful for all of the support we have received from our community. The Kona Ice truck certainly lifted spirits and brought a lot of smiles to our team. These amazingly generous acts of kindness are so appreciated,” said Heather Havericak, CEO, Broward Health Medical Center.
Corporate social responsibility (CSR) is an integral component of TBC Corporation and all its business units spanning retail, franchise, wholesale, distribution and ecommerce. In fact, one of the company’s core values focuses on it — leave everything better. TBC Corporation has initiatives that are driven by the company as well as initiatives that are associate-driven, all communicated to associates via a formalized program called TBC Driven To Give (#TBCDrivenToGive).
“We recognize that the medical professionals are on the front lines, working tirelessly around the clock as the pandemic continues to grapple South Florida. They are the true heroes,” said Erik R. Olsen, president & CEO of TBC Corporation, parent company to Tire Kingdom. “This is just a small way to say, ‘Thank You’ for their efforts in fighting COVID-19. I hope we were able to lift their spirits a bit.”
