Tire Discounters Expands C-Suite

Tire Discounters Expands C-Suite

The company has hired Sheri Harper as chief people officer and Jeff Rodgers as CFO.

by Danielle Hess, Tire Review

Tire Discounters announced a new position and two new hires to its C-level team. Former Wendy’s executive and human resources leader Sheri Harper will step into the newly created role of chief people officer (CPO). Jeff Rodgers, former Michelman, Inc. executive vice president, has joined the company as chief financial officer (CFO). The CPO position was created to strengthen the company’s commitment to developing and supporting talent across the organization, currently at 1,500 employees and growing, Tire Discounters said.

Harper recently served for more than four years as CPO for Frisch’s Restaurants and eight years as HR director at Wendy’s. In both roles, Harper provided HR leadership to hundreds of locations across the U.S. franchise and company-owned restaurants. In 2020, she was named one of Venue Magazine’s “Women of Influence,” and in 2019, she was named one of the Cincinnati Business Courier’s “Women Who Mean Business,” both of which recognize women’s accomplishments and influence on their organizations, Tire Discounters said.

Rodgers has more than a decade of experience serving as CFO and COO in a variety of industries and companies, most recently holding the position of executive vice president, chief operating officer and CFO at Michelman, Inc. for more than five years. He presided over five locations around the globe, including the Americas, EMEA, China, India and Asian Pacific Rim regions, setting direction and executing strategies that increased sales and profit growth across all five of his regions for five full fiscal years. He previously served as CFO of Aurora Casket Company in Indiana, Panini North America, Crane Company and worked in a variety of international executive positions with General Electric, Tire Discounters said.

You May Also Like

ZF Aftermarket Releases 36 New Parts for US, Canada

ZF has introduced a total of 185 new products in 2024 under the ZF, LEMFÖRDER, SACHS, TRW and WABCO brands.

ZF Aftermarket announced it launched 36 new part numbers for a variety of braking, suspension and transmission components for passenger cars in the United States and Canda (USC) aftermarket. This includes 10 new part numbers for SACHS Continuous Damping Control (CDC) shock absorbers, bringing the total number launched this year to 60.

Dana Expands Spicer ReadyShaft Assembly Coverage

The addition of more than 3,000 new part numbers brings Dana’s ReadyShaft program
to over 13,000 active SKUs.

Litens Aftermarket North America Elevates Sustainability Efforts

Litens said it is dedicated to achieving carbon neutrality by 2030. 

Litens Aftermarket North America Elevates Sustainability Efforts
HELLA Introduces HELLA BLADE LED 6” Series Auxiliary Lights

The HELLA BLADE Series combines powerful illumination with innovative features for the ultimate driving experience, the company said.

Transtar Announces Agreement for Axalta to Acquire The CoverFlexx Group

Axalta Coating Systems has signed a definitive agreement to acquire Transtar Holding Company’s subsidiary The CoverFlexx Group.


Other Posts

DMA Names Marketing & Digital Content Manager

Denise Rawls brings a wealth of experience in marketing strategy, customer research and program development to her new role, DMA said.

DMA Welcomes Denise Rawls as Marketing & Digital Content Manager
MAHLE Appoints Head of NA Aftermarket Regional Sales

Brent Fletcher will oversee the sales and strategic growth of the MAHLE Aftermarket solutions portfolio, which includes the CLEVITE and BEHR brands.

Brent Fletcher MAHLE Head of North America Aftermarket Regional Sales
Crow-Burlingame Names Richard Webster VP of Company Stores

Webster’s advancement is a testament to Crow-Burlingame’s commitment to fostering internal talent and promoting professional growth, the company said.

Richard Webster
Bendix: Air Disc Brake Production has Doubled Since 2018

Commercial ADB adoption rates in Class 6-8 vehicles are now up over 50%, according to Bendix.

Bendix Bowling Green