SMYRNA, Tenn. Tina Payne Hunt has joined Beck/Arnley as its director of marketing. In this position, Hunt will oversee all marketing activities for the company, including strategy, brand development, advertising, public relations, promotional programs and website management, and will play a key role in sales force communications and customer relations. Hunt will report to Max Dull, vice president and general manager of Beck/Arnley.
Hunt is an experienced marketing professional who has spent more than 10 years in corporate marketing management for Fortune 500, start-up and mid-size companies in various industries, including technology, data services, retail and consumer package goods. She specializes in strategic planning, segmentation, new product launches, customer programs and brand differentiation.
Prior to Beck/Arnley, Hunt served as the channel marketing manager for Hickory Hardware Inc.; a home hardware design source for the retail and OEM market. In 2004-2005, Hunt directed business development and marketing for Provisio Inc., a start-up company that offered Internet-based services to speed clinical trial enrollment. From 1999-2004, she was the strategic market manager for a life sciences business of Reed Elsevier. Hunt has also served in various marketing positions with Newell/Berol Corp. and Fruit of the Loom Inc. In addition, Hunt has experience as a marketing consultant to nonprofits and startup companies in the Nashville, Tenn., area.
Hunt holds master of business administration from Belmont University in Nashville, Tenn., and a bachelor of business administration in marketing from the University of Kentucky in Lexington, Ky.