Connect with us

Manufacturing

TI Automotive Achieves SEMA Data Co-Op Platinum Status

Platinum status is the highest ranking for data management in the performance market.

Advertisement

TI Automotive, a manufacturer of award-winning fuel pumps and modules for performance enthusiasts, has achieved platinum status with the SEMA Data Co-Op (SDC). The SDC is “data central” for hundreds of specialty parts brands, representing millions of part numbers and tens of millions of vehicle applications.

Advertisement
Click Here to Read More
Advertisement

“We know that great data helps customers gain a full understanding of the products they are buying and how it will benefit them,” said Brian Altenberger, aftermarket business director, Americas. “Achieving platinum status is a great testimony to the hard work of the aftermarket team at TI Automotive who helped us reach this elite level for product data.”

To achieve platinum status, manufacturers must meet and exceed a range of data requirements and standards in every applicable field in the SDC scorecard. Platinum data provides nearly 60 PIES (product) fields and ACES (application and fitment) data, making it a complete set of information to build detailed product listings with descriptions, digital assets including images and videos, tariff codes and sales metrics. This data makes it easy for sellers to create informative product listings.

“Congratulations to TI Automotive for achieving the platinum scorecard,” said Jim Graven, SDC senior director of membership. “Our research shows that end users of the data are more likely to build listings from platinum suppliers than from suppliers with a lower data status.”

Since its inception in 2012, the SDC has helped thousands of businesses share and communicate product detail quickly and efficiently. The industry-owned-and-operated data repository gives members access to tools that manage a product’s weight, size and application, as well as its price, shipping and UPC codes. 

Advertisement

Visit semadatacoop.org.              

Advertisement

Elgin Introduces Muscle Car Steering Kits

Gentex Recognized By GM As A 2019 Supplier Of The Year Winner

Dana Unveils New Electric Motor, Drive Axle For Lift Trucks

Eaton's Vehicle Group Navigates COVID-19 Pandemic

Advertisement

POPULAR POSTS

Newsweek Ranks Goodyear Among Greenest Big Companies

Sponsored Content

Why Trucks Are The Future Of The Aftermarket Sweet Spot

Events

Editor’s Note: AMN On Holiday

Legislative

VA Gov. Signs Vehicle Safety Inspection Program Legislation

Connect