NEW BRITAIN, CT — The Stanley Works, one of the world’s best known brands of tools, hardware, security and home improvement products, announced that it will join a sponsorship program with Evernham Motorsports for the 2005 NASCAR Nextel Cup Series.

Stanley said it plans to leverage a multi-faceted marketing program to build the Stanley brand across a broad, diversified audience. The Stanley logo will be carried on the No. 9 and No. 19 Dodge Dealers/UAW Dodge in an associate sponsorship position throughout the season. In addition, Stanley will be the primary sponsor on the No. 91 Dodge of Bill Elliott for four NASCAR Nextel Cup Series races in 2005.

Scott Bannell, Stanley’s director of corporate marketing, said motorsports is an ideal marketing venue for the company because there is such a strong correlation between motorsports fans and those interested in or employed in the construction and home improvement category.

“Almost every NASCAR fan is a current or potential customer for Stanley, whether male or female, whether they use tools on the job or at home,” said Bannell.

The Stanley Works, Evernham Motorsports and Dodge marketing partnership will include new product launches for many of its businesses, key customer outreach efforts, retail marketing and promotions. All Stanley brands will be involved in the program.

The company has long been involved in NASCAR through its MAC tools brand. The Stanley Works was a pioneer in the sponsorship of NASCAR racing as one of the first tool companies to provide support for the NASCAR Busch Series in the 1980’s and 1990’s, including involvement with teams such as Cecci-Welliver.

For more information about The Stanley Works, visit: www.stanleyworks.com.

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