VALLEY CITY, Ohio – Schaeffler Group USA Inc. has announced launch of a comprehensive FAG brand hub and wheel bearing program for the U.S. automotive aftermarket. The premium-quality line includes a full range of components from tapered bearings to fully-integrated hub units.
Built to the same exacting standards as FAG original-equipment products, these premium-quality wheel end components deliver premium-quality materials and manufacturing, original-equipment fit and performance, integrated sensors (where applicable) and fully-integrated rolling units, according to the company.
The FAG program includes more than 650 SKUs covering 95 percent of the North American vehicle population.
“Smart technicians know that the wheel end is no place to cut corners,” said Bill Hanvey, Schaeffler Group automotive director of business development. “As a leading OE supplier, FAG sets the standard for durability and performance. With this comprehensive program, we’re bringing that same expertise and quality to the aftermarket.”
The program will be supported with a dedicated web site www.replaceyourbearings.com and paper catalog featuring complete application listings, detailed product of the specifications and product images for easy identification. An integrated marketing plan including trade advertising, email blasts and direct sales communication will drive awareness product category at the distributor and service dealer levels.
