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The Pulse: Where Is A Shop’s First Call For Brake Parts On Asian Nameplate Vehicles?

IMR Inc.’s 2015 Repair Shop Tracking Study reveals that 63 percent of independent repair shops call WDs first for their brake parts, compared to 33 percent who call a retail store first.

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As with domestic vehicles, WDs are the first choice of independent repair shops when it comes to brake parts for Asian nameplate vehicles. IMR Inc.’s 2015 Repair Shop Tracking Study reveals that 63 percent of independent repair shops call WDs first, compared to 33 percent who call a retail store first.

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“Although this research reveals that WDs are the overwhelming first choice for brakes for both Asian and domestic vehicles, we do see more independent repair shops contacting their WD for Asian (63 percent) vehicle brake parts compared to domestic (59 percent) vehicle parts,” said Bill Thompson, president and CEO of IMR Inc. “This research indicates that some independent repair shops find a better selection of brake parts for Asian vehicles from their WD than at a retail outlet.”

IMR - Asian Brakes

For more than 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail [email protected] or visit AutomotiveResearch.com.

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