The Pulse: Where Brake Shops Source Parts - aftermarketNews

The Pulse: Where Brake Shops Source Parts

Each week, The Pulse provides insight into the buying, sourcing and brand-loyalty habits of counter personnel and professional technicians. This week, using Babcox Research, we look at the part sources for the typical brake specialist. Data comes from the Babcox Brake & Front End 2008 Shop Profile.

According to Babcox Research, brake shops source more than half of their parts purchases through the traditional channel (jobber/WDs). Retailers and OE dealers were used the most frequently thereafter, 16 percent and 15 percent of the time, respectively. Other options included Expediters (8 percent), Manufacturer Direct (5 percent), Online (2 percent) and Other (four percent).

Breakdown of percentage of shops buying anything from these sources:
Jobber: 91 percent
OEM Dealer: 89 percent
Retailer: 61 percent
Manuf. Direct: 26 percent
Expediter: 25 percent
Online: 18 percent
Other:16 percent

On average, 69.4 percent of total parts purchases were bought from a shop’s main supplier, according to survey respondents.

For more information about Babcox Research, go to: http://www.babcox.com/marketing_research.html.

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