This week in “The Pulse,” we highlight new data from IMR Automotive Research looking at where independent repair shops turn to when sourcing filtration parts for domestic vehicles.
According to IMR, more than 65 percent of independent repair shops surveyed by the research firm said that when they purchase filtration parts for the domestic vehicles they service, warehouse distributors are their regular suppliers for these parts.
“Our research reveals that by a two to one margin, WDs are the No. 1 choice for shops on where to buy their filtration parts,” said Bill Thompson, president and CEO of IMR Inc. “Only 31 percent of independent repair shops are contacting retailers for their filtration needs and less than three percent are calling a new car dealer.”
For more than 40 years, IMR Inc. has been an industry leader in automotive research and conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. To find out how IMR research can help your business, call 800-654-1079, e-mail [email protected] or visit AutomotiveResearch.com.
