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The Pulse: DIY And DIFM Consumer Sentiment Trends, Part Two

Today on “The Pulse,” we look at recent data from IMR Research on consumer auto parts purchasing trends in the do-it-for me (DIFM) and the do-it-yourself (DIY) segments.

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Today on "The Pulse," we look at recent data from IMR Research on consumer auto parts purchasing trends in the do-it-for me (DIFM) and the do-it-yourself (DIY) segments.
 
As the charts here illustrate, IMR’s research shows that price is a primary factor for younger consumers when shopping for auto parts, both in the DIY and DIFM sectors, particularly for consumers under age 30.

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However, the opposite is true as consumers age – price becomes less important. Both in the DIY and DIFM segments, IMR data reveals that fewer than 10 percent of consumers age 40 or older shop for auto parts primarily on price.


 
To learn more, go to automotiveresearch.com/ or contact Bill Thompson at (800) 654-1079.

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