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Cultural Success When Conducting Business In Mexico

This 14-minute interview features Ricardo Nunez, president of NEGIS Núñez Enterprises Global Intercultural Strategies.

Advertisement’s latest Audio Interview “The Past, Present and Future: Cultural Success When Conducting Business in Mexico” features Ricardo Nunez. Nunez founded Detroit, Michigan-based, NEGIS Núñez Enterprises Global Intercultural Strategies, which is a hybrid learning and talent development consultancy. For more than 20 years, the company has worked with many automotive industry clients in North and Latin America, and specializes in contextualizing L&D needs through training, coaching, and consulting services.


In the 14-minute Audio Interview, Nunez discusses the following questions:

  • You’ve been supporting global organizations who built effective relationships in Mexico for over 30 years. In your opinion, what are two or three best practices that every organization should consider for optimal cultural success in Mexico?
  • On that note, are there any common mistakes that organizations continue to make when conducting business in Mexico?
  • There are still many unknowns in the forecast post-COVID-19. What do you think will be the impact on Mexican behavior post-COVID-19? What should be on the radar to anyone conducting business in Mexico moving forward?

About Ricardo Nunez


Ricardo Núñez is a dynamic, energetic and thought-provoking facilitator with more than 20 years of experience working closely with leading companies in North America, Latin America, Europe and APAC region. In his corporate career, Núñez has led teams in operations, sales, public relations, business development, and customer service in Mexico, the U.S. and India. 

As a facilitator, he develops and delivers group and individual training programs along with providing consulting services that help optimize relationships, improve communication, and excel business practices in the global arena. Núñez’ facilitation and consulting skills have prepared corporate executives, managers and individual contributors to become more successful in global and cross-functional environments by providing resources to both overcome challenges and develop a better understanding of opportunities presented by working in a global leadership role.  


His programs have covered a wide range of subjects including Global Leadership Development, Organizational and Talent Development, Cross-Cultural and Crossfunctional Business and Social Practices, Working Effectively with Diversity and Inclusion, Intercultural Communication Challenges and Strategies, Effective Global Team Building, Leading Change, Conflict Management, and Successful Cross-Cultural Communication Skills, to name a few. 

Núñez’ experience dealing with global markets includes collaborating as both a business and intercultural liaison with organizations in public and private sectors dealing with multinational markets. In addition, he has participated in multiple research projects focusing on understanding and raising awareness of the values, needs and opportunities, as well as the impact of globalization on Latin American communities in the U.S.  Ricardo has also developed and conducted extensive training programs for global audiences, promoting a better understanding of the Latin American culture, markets, and business practices. 


Núñez has facilitated training in Asia, Europe, North America, Central and South America to more than 100 organizations in a wide diversity of industries including technology, manufacturing, pharmaceutical, medical equipment, mining, energy, among others.  He can facilitate in Spanish, English, or both simultaneously. 

Núñez has also been a board member of several non-profit organizations focused on promoting leadership development at all levels, making leadership reachable to those in need, and leading collaboration projects that have a positive impact in the community. He is a regular speaker and panelist working in schools and government institutions to promote understanding of Latin American values and effective business relationships with Latin America.


Click HERE to listen to the 14-minute Audio Interview.

About is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the web site,, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The Company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals.  The Audio Interviews are available to over 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, MEXICONOW, BORDERNOW, HORSEPOWER, and soon China Automotive Review.



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