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Audio Interview: The Length Of Global Auto Supply Chain

This 15-minute Audio Interview looks at the supply chain as the direct cause of bullwhipping.

Advertisement’s latest Audio Interview “The Length of the Global Automotive Supply Chain: A Direct Cause of Bullwhipping” features Robert Peels. Based on the revolutionary modeling ideas that he developed while working as strategy director for Royal DSM, a $10 billion-dollar Dutch chemical multinational – in 2011, Robert Peels started Flostock, a consultancy specialized in volatility. Flostock is now providing stock & flow analyses for many volatile industries, including petrochemicals, semiconductors, oil, food, agriculture and housing.

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In the 15-minute Audio Interview, Peels discusses these questions:

  • What is, in your view, the cause of bullwhips?
  • What is different between your view and older views on bullwhips?
  • What can you do with your insight on the cause of bullwhips?
  • Is this insight applicable in the automotive industry?

Peels has presented his novel insights at numerous conferences and published about it in many journals and magazines. His 2015 article in the International Journal of Production Economics (together with the Technical University of Eindhoven) was made open-access by Elsevier in April of this year because of its relevance in fighting the corona crisis. A 2013 overview article by McKinsey about the credit crisis in Supply Chain Magazine, prominently quoting Robert’s 2009 article as an exemplary approach of the crisis, is part of a rare reprint in the current May/June 2020 issue. Peels works and lives mostly in the Netherlands.


Click here to listen to the 15-minute Audio Interview with Robert Peels.

About is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the web site,, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The Company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals.  The Audio Interviews are available to over 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, MEXICONOW, BORDERNOW, HorsePower, and soon China Automotive Review.




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