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The Herman Trend Alert: Shortening The Product Development Cycle

Part of the challenge of the product development process has always been the time it took to decide which features the marketplace will most value. Now, a new software platform, called Wizeline, gives product development teams a platform for digital and physical product development.

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Herman Trend Alerts are written by Joyce Gioia, a strategic business futurist, Certified Management Consultant, author, and professional speaker. Archived editions are posted at http://www.hermangroup.com/archive.html

Part of the challenge of the product development process has always been the time it took to decide which features the marketplace will most value. Now, a new software platform, called Wizeline, gives product development teams a platform for digital and physical product development.

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What Wizeline does

With a mission to “Enable teams to conceive, develop and deliver innovative technology products,” Wizeline combines proven best practices for product delivery, intelligent product strategy and road-mapping software with an expert services team. Moreover, the platform transforms how businesses build technology products, enabling them to avoid much of the risk inherent in the process. As a result of working with Wizeline, customers can gain a new deep understanding of their market, their buyers and their overall business strategy.

How Wizeline works

Using a powerful proprietary software platform, Wizeline quantifies what matters most to customers and enables a fast response as a team. It also enables teams to collaborate on strategy, create data-driven product roadmaps and communicate clearly at every stage in the product lifecycle.

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Features of the software

One of the key features of the platform is “Idea Management.” Using Wizeline, clients can effectively capture, organize and manage all of their product ideas and requests from their customers, team members and other stakeholders. Second, using “Intelligent Prioritization,” clients are afforded a single, comprehensive view into what their customers actually want; they may subsequently use the data to select what matters most among their many competing priorities.

Bridging the gap

Wizeline’s solutions bridge the gap between business leaders and technical teams, aligning the organization’s people, process and technology around measurable market outcomes. With greater alignment and transparency, their customers are able to overcome organizational challenges and accelerate the delivery of products that address their customers’ problems.

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Available in Spanish and other languages, it’s not surprising that Yahoo and The Wall Street Journal are already among Wizeline’s clients.

A shining example of what’s to come

Wizeline’s innovative software is only one example of how technology may be used to create greater agility in bringing products to market and maintaining the right products on the market. As more companies become aware of the value of agility and responsiveness, we expect to see many more software platforms to address other issues companies face in a variety of areas, including marketing, sales, human resources and leadership.

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