The Alliance Teams Up With Federal-Mogul Motorparts For The 'Stay Cool With Wagner' Campaign Shop

The Alliance Teams Up With Federal-Mogul Motorparts For The ‘Stay Cool With Wagner’ Campaign Shop

Depending on the dollar amount each shop spent in qualifying Wagner purchases, participants obtained great prizes from YETI, including Rambler tumblers, Lowball cups, larger bottles and even a Roadie cooler.  

Earlier this summer, Auto Value and Bumper to Bumper, part of the Aftermarket Auto Parts Alliance, teamed up with Federal-Mogul Motorparts for a Wagner Brake promotion called “Stay Cool With Wagner.” The exclusive program, which ran from May 7 through July 31, allowed professional repair shop owners who purchased Wagner Brake products from Auto Value and Bumper to Bumper locations across the United States the opportunity to earn merchandise from YETI as well as a chance to win a trip to Las Vegas, and cash prizes.

Depending on the dollar amount each shop spent in qualifying Wagner purchases, participants obtained great prizes from YETI, including Rambler tumblers, Lowball cups, larger bottles and even a Roadie cooler.

In addition, in the U.S., each participating shop owner earned multiple entries for a chance to win an all-expenses-paid trip for two to Las Vegas for the AAPEX and SEMA shows, including a four-night stay at The Mirage Hotel and Casino. Each of the 10 U.S. winners were then entered in a bonus drawing for cash prizes, which will be announced at the Federal-Mogul Motorparts booth during AAPEX at approximately 2:30 p.m. PT on Thursday, Nov. 1. The Grand Prize is $25,000; first prize is $10,000; second prize is $5,000; and seven runners-up will receive $250 each.

“When a ‘cool’ promotion is executed correctly and rewards our best customers for buying the Wagner products they trust you will see great interest and results,” said Dinah Jean Volante, marketing concierge, MOOG Louisville (Ky.) Warehouse. “The fact that 100 received free YETI merchandise, with eight of our customers winning trips to the Alliance Vegas Jackpot is really exciting.

“We appreciate [the] Alliance and the Wagner marketing team for working together with us in creating a program that we knew would be a winner. We also want to thank all our customers for their support and for making us their first call parts partner. I personally can’t wait to see what the next program from Wagner for Alliance members will look like,” Volante said.

For more information about Auto Value, visit autovalue.com or bumpertobumper.com

To learn more about Federal-Mogul Motorparts or Wagner Brakes, visit fmmotorparts.com or wagnerbrake.com.

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

NexaMotion Group Opens New Arch Auto Parts Store

The new store in Plainview, New York, is the company’s fourth location in Nassau County.

NexaMotion Group Opens New Arch Auto Parts Store
APA Welcomes BS Products as New TruStar Member

BS Products is a full-line nationwide wholesaler of automotive and quick lube supplies.

APA Welcomes BS Products as New TruStar Member
Federated Announces New Affiliate Member

A collaboration with the Association of Independent Oil Distributors will focus on mutual benefits for the respective members.

Federated Announces New Affiliate Member
APA to Host Annual General Meeting

The event will be held on March 26-28, at the Grand Hyatt San Antonio River Walk in San Antonio.

Other Posts

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach