The Alliance Highlights Heavy-Duty Program at HDAW

The Alliance Highlights Heavy-Duty Program at HDAW

The Alliance looks toward continued growth through its Auto Value, Bumper to Bumper and All-Pro Truck Parts brands.

By Jason Morgan 

From Fleet Equipment

At Heavy Duty Aftermarket Week (HDAW), Auto Value Bumper to Bumper, and All-Pro Truck Parts highlighted its Alliance Commercial Vehicle and Heavy Duty (CVHD) program that is designed to provide the framework, category management, IT solutions, and sales and marketing support to Alliance Warehouse Distributor members. 

On hand was Justin Hebert, director of category management and Alliance CVHD, who was recently promoted into the new role to lead the Alliance CVHD program while continuing to manage its underhood category. Hebert joined a team of Alliance headquarters personnel as well as distributor members from across the United States, Canada and Latin America who took part in the HDAW booth show and the one-on-one meetings. 

“I’m excited for this new opportunity within the Alliance and look forward to our continued growth in the medium-, heavy-duty aftermarket,” Hebert said. “This segment is enticing to be a part of, and in this new role I’ll be able to continue supporting Alliance distributor members, build industry partnerships, and take the program to new heights in 2023. It’s always valuable for our distributor members to get face-to-face with the manufacturers and take advantage of the industry networking opportunities.”

The Alliance CVHD program had two teams meet with a variety of manufacturing and information technology partners throughout the week and was an exhibitor at the booth show.  

During the show, Jim Holik, director of marketing, Auto Value and Bumper-To-Bumper, noted that this year’s HDAW was particularly strong. The show announced record-setting attendance earlier in the week, and Holik said that one-on-one meetings with distributors and manufacturers have been a big focus. The meetings are an integral component of the show that he says will help the Alliance CVHD program continue its growth. 

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