TFI Envision has won a Gold Award in the Video for the Web/Marketing (Product) category for BBB Industries OE Overhaul 30 second TV Spot – “Slider” in the dotCOMM Awards.
dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives in the dynamic web that is transforming how products and services are marketed and communicated.
dotCOMM Awards’ categories are the elements of the web’s evolving tools. Interactivity, content, design, social media, video, apps, blogs and influencers are all important components of digital public relations, marketing and advertising campaigns. Together, they generate branding, customer engagement and ultimately sales.
BBB Industries selected TFI Envision to develop a unique campaign to address misconceptions within the industry regarding remanufactured parts. A sliding red bar shows the process of transformation in remanufacturing from before to after.
To build awareness for the new campaign, TFI Envision developed a series of three TV spots. The “Slider” spot focuses on the transformation of a worn OE part into a best-in-class new BBB Industries remanufactured part.
dotCOMM Awards are administered by the Association of Marketing and Communication Professionals. There were more than 2,000 entries from throughout the United States and many other countries in the dotCOMM Awards 2018 competition.
To view the BBB Industries OE Overhaul 30 second TV Spot – “Slider”, go to the company’s YouTube page here.
