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TFI Envision Inc. Tapped By zMAX

The new zMAX Multi-Purpose Lube packaging provides a dramatically different shelf presence, designed to draw the attention of busy shoppers.

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For more than eight decades, zMAX customers have reaped the benefits of using zMAX in their engines, fuel systems and transmissions.

Now, zMAX has launched an all-new household and automotive lubricant to compete with the major player. The brand reached out to Connecticut-based creative agency TFI Envision to develop new packaging graphics for its new product, zMAX Multi-Purpose Lube.

To communicate the features and cross-category usages from household and automotive, the creative team at TFI Envision created approachable and easily recognizable icons to show use; shortened the product name to the familiar vernacular “LUBE;” and highlighted two key product differentiators – “low odor” and foam action.” The use of transparent inks printing directly on the reflective silver metal can in zMAX red brand color and a semi-transparent red cap to top the product, ensures the product stands out from the competition on shelf. The product quiets and stops squeaks; lubes, cleans and protects; helps prevent rust and corrosion; has low odor in a no drip foam and can be used for everything from tools, bicycles and garden and lawn equipment to fishing tackle, hinges and more.

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The new zMAX Multi-Purpose Lube packaging provides a dramatically different shelf presence, designed to draw the attention of busy shoppers.

The new design by TFI Envision was the foundation for the packaging of additional zMAX performance products including All-Purpose Degreaser, Brake & Parts Cleaner, Silicone Spray and Speed Wax.

To learn more about the new zMAX Multi-Purpose Lube, click here.

 

 

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