Technician.Academy, a personalized online and on-site training program for automotive technicians, has unveiled a new marketing campaign with the tagline, “Respect is Learned,” to reinforce its message of continuous education for technicians in the automotive industry.

Technician.Academy says it is committed to providing technicians with the most up-to-date knowledge they need to gain respect in the automotive industry. Now, the organization wants to back up that commitment with a new motivational campaign called Respect is Learned and its slogan, “Respect – the more you learn, the more you earn.”

“The Technician.Academy Respect is Learned campaign is all about inspiring the technicians of today and tomorrow,” said Richard Young, an ASE Certified Master Technician and director of aftermarket content and programs for EXTEND PERFORMANCE, which runs Technician.Academy. “Our goal is for these technicians to continually increase their knowledge, and we feel like the exciting incentives will give them the extra push to do that,” he says.

The Technician.Academy Respect is Learned campaign encourages the automotive technicians of today and tomorrow to expand their knowledge to stay on top of their ever-changing careers. As part of the campaign, Technician.Academy will offer those pursuing a career in the automotive industry not only the opportunity to learn and earn respect, but also special incentives and promotions.

For more information, please contact Technician.Academy and EXTEND PERFORMANCE at 855-306-8818 or by [email protected].